Saturday, August 22, 2020

How did Hitler come into Power essays

How did Hitler come into Power articles A polarity is a division of two substances into totally unrelated or opposing gatherings. In Viva Zapata, it was referenced that its not the laws that administer men, however men that oversee men. There is no polarity present here in light of the fact that the two arent totally unrelated by any means. A nation is just as solid as the individuals who lead it, and the laws that oversee it. Without solid and upheld laws, man wouldnt have power. What's more, without man, the laws wouldnt have power. Be that as it may, the individuals administer the land, and they are by a long shot more remarkable than the laws. They can make and crush laws. They are the ones who uphold the laws. Individuals dont live their lives by the expression of the law, however by the desire of the individuals who make and authorize it. At the point when the Weimar constitution was authorized, there were a few defects. These imperfections in the long run prompted the ascent of Hitler, and the ruin of Germany. After World War II, the constitutions of West Germany, and France were progressively effective. They had solid focuses and took into consideration stable governments The Weimar constitution was composed under the direction of Max Weber. He was a communist, and attempted to give the constitution the entirety of the best parts of the American constitution(*1). In the Weimar constitution, the president wasnt named as the leader of the government(*2). This errand was given to the chancellor, who was a gathering part. Since the German government was in its earliest stages, and frequently halted, parliament didnt meet that regularly (*3). Weber had gotten ready for this, and under Article 48, the president had crisis powers when parliament was not in meeting. These forces additionally ended up happening at whatever point parliament was stopped. A portion of these forces remembered for Article 48 were brief tyrannical forces, barrier serve or the head of the military. The president reserved the option to meddle with the enactment of parliament, and excuse the chancellor (*4). There were a fe... <!

Friday, August 21, 2020

How to Write an English Essay Topic For Class 12th

How to Write an English Essay Topic For Class 12thYou have read plenty of college essays, whether for class or AP exams. Now that you are in college, you may wonder how to write an English essay topic for class 12th. College essays are more difficult to write than AP ones. It is a good idea to familiarize yourself with the general areas of study that are involved in writing a complete college class essay.When writing an essay, a student must choose a big topic to work on. The topic for the essay must be covered from all angles. A topic that covers only one angle is not a true topic and it should be avoided.Some students find it easier to cover general topics. They can then move on to more intricate topics after covering the general topic. In addition, these students do not need to read carefully because they do not have to use the topic as a springboard for further discussion.It is best to learn about the different types of topics that are used in writing, including the best way to g o about writing a college essay topic for class 12th. This will help the student become familiar with what is needed to succeed. As a result, there will be less hesitation when writing.There are three different types of topics that a student can focus on for their essay topic. These three topics are literature, history, and current events. A student must understand these three subjects before they can effectively make a conclusion.Literature is what most college students consider when writing an essay. Students will usually choose literature to cover in their first paragraph of the essay. Then they must next cover everything else in their essay. All parts of literature should be covered, including who wrote the book, where it was written, who the characters are, and what the book is about.History and current events are two other topics that are very popular among students. These topics are often paired together. The history of a country or an individual is then covered in the second paragraph of the essay. Finally, a conclusion is needed in the last paragraph.Your essay must begin with a proper introduction that covers the writer's knowledge of the subject. Then, the author should then briefly explain his or her opinion of the topic in the third paragraph. He or she should also briefly describe the viewpoint of the writer on the topic. The fourth paragraph is the conclusion and the author should consider what he or she learned from the course work in the fourth paragraph.

Monday, May 25, 2020

Southwest Airlines Organizational Behavior Culture

SWA Organizational Behavior Culture Southwest Airlines’ Success through Organization Culture Kristin Philip Abstract This paper, Southwest Airlines’ Success through Organization Culture gives an account of the development of the organizational culture of Southwest Airlines. The paper starts with the background of Southwest and its development over the years. The paper explains the unique culture of Southwest, and how it has helped Southwest Airlines to face challenges. The paper also describes how Southwest Airlines responded to the situation arising out of the September 11 terrorist attacks which dealt a severe blow to the airline industry. Southwest Airlines’ response to the crisis was shaped by its organizational culture, which†¦show more content†¦Southwests success is not due to one particular organization theory or another, but rather to the overwhelming consistency among them, a configuration of mutually consistent practices rather than a single key practice. With a mixture of the human relations movement and the total quality management, Southwest made a place for its elf in the airline industry. Southwest management saw that McGregor’s Theory Y explained by Kinicki Kreitner would be a practice that would help productivity and employee well-being. McGregor’s theory Y proposed that managers could accomplish more through others by viewing them as self-energized, committed, responsible and creative beings. Southwest recognized that if an organization can provide job satisfaction to their employees, the satisfaction will trickle down to the customers that they serve. The satisfaction has a domino effect with the customers that the employees come in contact with. Customer satisfaction leads to customer loyalty, contributing to the profit of Southwest. Along with human relations, Southwest has a total quality protocol in when they hire their employees. Southwest places a great deal of importance on hiring people with the right attitude--people with relational competence--you cant be an elitist.Show MoreRelatedOrganizational Behavior Com munication Paper1190 Words   |  5 PagesSouthwest Airlines Organizational Behavior amp; Communication Paper Erica Sepulveda Communications for Accountants/Com 530 January 30, 2012 Southwest Airlines Organizational Behavior amp; Communication Paper Airlines, such as Southwest Airlines, strive to provide the best customer service that they can offer to keep their customers happy. A prospective Southwest passenger may probably make their reservation by calling the customer service number, logging onRead MoreControl Mechanism1416 Words   |  6 PagesSouthwest Airlines: Control Mechanisms Southwest Airlines is a dynamic organization that is researched and studied by many. One reason for this attention is the positive corporate culture. This culture attracts dynamic people to the organization who are encouraged to be innovative and grow as leaders while supporting and promoting the mission of the airline. This culture was established through effective planning, organizing and leadership. To maintain this culture and the success of the airlineRead MoreIntroduction for a Successful Company Essay762 Words   |  4 PagesSuccessful Company: Southwest Airlines Eileen Bertera Southern New Hampshire University Executive Summary Upon review on a profile of a successful company we see Southwest Airlines as a prime example. Their ability to recognize weakness in their management system and adjust strategies has allowed them to emerge as a leader in the US airline industry. Southwest is the largest US low fare carrier with low fare rates, no additional fees and excellent customer service. Southwest Airlines currently hasRead MoreSouthwest Airlines: Organizational Commitment and Communication Paper1231 Words   |  5 PagesSouthwest Airlines: Organizational Commitment and Communication Paper Communications for Accountants COM/530 Southwest Airlines: Organizational Commitment and Communication Paper    Southwest Airlines’ strong organizational culture is reflected in its mission as shown in its website: â€Å"dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.† Southwest is a company that not only excels in customer serviceRead MoreOrganizational Culture and Change in Southwest Airlines1426 Words   |  6 PagesOrganizational culture and change in Southwest Airlines Organizational Culture and Change Introduction Organizations like the Southwest Airlines all have a culture, which demonstrates how the organization works and usually acts as its motivational tool. An organizational culture is important to the organization, as it is the major element in helping attain the organizations goals and objectives. Cultures in organizations are vast, with different organizations adopting their own type of cultureRead MoreHow Communication Affects Organizational Leadership1328 Words   |  6 PagesHow Communication Affects Organizational Leadership, Motivation, and Commitment Within any organization the elements of leadership, motivation, and workforce commitment are inextricably meshed with the effectiveness of communication. Organizations develop their respective cultures through communication among leadership and with all employees, regarding their mission, values, and goals (Robbins Judge, 2007). Formal and informal leaders within organizations use communication to motivate othersRead MoreSouthwest s The Dominant Airline Beloved By Shareholders, Customers, And Employees1145 Words   |  5 Pagesand pleasure, Southwest quickly became my favorite airline. At that time with a young son and parent in New Hampshire, they had a non-stop flight from Kansas City to Manchester. I recall on one flight the flight attendant while descending over the PA sang the following: â€Å"I love you, you love us we’re much faster than a bus.† This song embodies the spirit of Southwest and why I mention this story from over a decade ago. I want to ascerta in what make Southwest the dominant airline beloved by shareholdersRead MoreCulture Is The Shared Values And Beliefs That Shapes An Organization1117 Words   |  5 PagesOrganizational culture is the shared values and beliefs that shapes an organization (Bethel, 2016). Further, organizational culture defines how the employees and leadership treat each other and others (Parnell, 2014). Honestly, it appears Southwest has captured pieces of both an adaptive and inert culture. Why? Adaptive culture exhibits trust, employee involvement, positive change, and a willingness to embrace change relevant to their core values (Parnell, 2014). Check, Southwest meets the criteriaRead MoreSouthwest Airlines1012 Words   |  5 PagesCase 10.3 – Servant Leadership Takes Flight Southwest Airlines is well known that they have the best customer services. Their Golden Rule is â€Å"treat people the way you want to be treated.† The airline’s mission statement is posted every 3 feet at all Southwest locations. For example, one time the weather was bad, so passengers had to be on the plane for a long time. A frantic mother asked the flight attendant to get off the plane just a moment in order to buy food for her hungry toddler. The attendantRead MoreSouthwest Airlines : The Highest Levels Of Emotional Intelligence1076 Words   |  5 Pages Southwest Airlines is known as one of the most caring and considerate companies. Since 1971, Southwest Airlines has prided itself in their exemplary customer satisfaction and family like approach to customers. American Airlines excels in many areas, but the ones that will be discussed are emotional intelligence, and cultural organization. More often than not, developing these areas are easier said than done. Emotional Intelligence is defined as the â€Å"ability to understand emotions and manage relationships

Thursday, May 14, 2020

Evidence Of Current Nationalism Trends - 1492 Words

Evidence of Current Nationalism Trends: As we have established globalisation was a geo-eco political phenomena, that among many other aspects allowed the free moment of people. Migration of people for various reasons seems to be one of the posters of the success of globalisation. however, the important aspect is not just the act of migration- usually associated with diaspora, but also the discourses of the culture identities and loyalties. As Arjun Appaduria (1996) argues in his book ‘Modernity at Large’, such deterritorialization prospers on the need of the diaspora for the establishment of some sort of contact with its homeland, as the homeland is partly invented and imagines within the deterritorialized groups, the fantasy of an†¦show more content†¦These attributes of the Pro-Russian movements in Ukraine goes hand in hand and yet parallel with the ethnic national sentiments as prescribed by Smith (1998). Global deterritorialization creates designated ethnic groups that share ancestry myths, histor ies and cultural associations as a share of common belief rather than an actual descendant. However other nationalist theories argue that such ethnic nationalism is associated with the defined nation and its actual ancestral descendants (Montserrat, 2007). The causation of national and transnational terrorism is quite evidently highlighted within this realm of argumentation. Sutherland (2012), highlights the behaviour of the Tamil Tigers in Sri Lanka, relating the cultural conditioning techniques of association to that of ethnic and ancestral background. The notorious Liberation Tigers of Tamil Eelam (LTTE), even though united under the ethnic history and nationalism, embarked on a mission in order to claim territorial, economic and political power, however were rather branded terrorists as a way to legitimise the war against their ethnic nationalism. Similarly, transnational nationalism especially in events that followed the September 11 attacks, acts as a very important ordeal of ethnic national. Even though the formation of nationalismShow MoreRelatedNationalism And Nationalism1384 Words   |  6 PagesIntroduction: As observed in history, nationalism is an ideology and movement that has been rather a very powerful force within world politics. Categorised as one of the causational forces of war and conflict, nationalism has been used both positively and negatively to change the running of international affairs and politics. Yet with liberal ideology of globalisation, the world hoped for an era free of ethnic dissents and national conflicts as ethnicity and nationalism were being quickly archaic (KaldorRead MoreTurkish Attitudes Concerning Christians1019 Words   |  5 Pageschange the field of Ottoman studies with this thesis, Roderic Davison does, however, succeed in influencing the trends of research and scholarship in the field. His article, â€Å"Turkish Attitudes Concerning Christian-Muslim Equality in the Nineteenth Century,† attempts to add new research to help resolve several main controversies. Disputing previous beliefs of the field, he gives evidence to try to answer the â⠂¬Å"three questions† he extends towards his audience. Primarily Davison seeks to discover whatRead MoreEssay about Tourism and Tourist Destinations1176 Words   |  5 Pagesfriends and relatives; change, product life cycle4 Understand issues likely to affect the popularity of tourist destinationsIssues: eg climate, global warming, Arctic flows, ocean current, natural disasters, natural phenomena; sustainability; political eg use of tourism as a political tool, human rights, growth of nationalism and religious fundamentalism; terrorism; economics; trade links, sports links, linguistic links, ethical, role of the media, conflict with agriculturePopularity: visitor numbersRead MoreRelevance Of Sovereignty And The Threat Of Terrorism Essay1482 Words   |  6 Pagesintricate international affairs, such as terrorism and humanitarian intervention, largely influence current sovereignty norms. Conventional sovereignty assumes a world of â€Å"autonomous, internationally recognized, and well-governed states† according to Stephen Krasner, international relations professor at Stanford University. Krasner poses a strong and widely acknowledged argument around the evidence that the rules of sovereignty are continually broken by powerful states to â€Å"fix badly governed or collapsedRead MoreThe Overall Projects Calls For Regression Essay1657 Words   |  7 Pagesinternational integration and returning sovereignty over national decisions back to the UK indicate a retreat into economic nationalism. Further, while I believe that exposure was like unemployment, a data problem – the literature gives us reason to believe that immigration is not particularly salient in British nationalism. (Kriesi 2006) In fact, we observe that British nationalism is much more often populist in nature, choosing instead to differentiate the ethnic in/out identity by the difference betweenRead MoreThe Current Governing Schools Of Thought For Nations2060 Words   |  9 Pagestogether, benefiting transnational corporations, while nations themselves have become more politically and economically divided. The current governing schools of thought for nations are a reaction to the fading power of the nation states as the dominant entity of international politics. The three schools of international political economics, liberalism, nationalism, and marxism, all appear in national policies around the world from liberal blocs of free market economies like the European Union toRead MoreThe Negative Effects of Globalization on South Africa Essay1699 Words   |  7 Pagesworld. Globalisation also indirectly suggests internationalism and mutual agreement and support between countries, as opposed to nationalism and protectionism, which have negative defining characteristics. Globalisation goes back as far as the era before the First World War. During that time globalisation’s general tendencies produced a very uneven pattern of global economic developmentRead MoreAs I began my research for this essay, it became clearly obvious that there is no consensus on the2700 Words   |  11 Pagesconsensus on the roots of nations. From Gellner to Smith, a million little points in time and space can be credited for the creation of a nation, which in itself carries various meanings and connotations. Believing that both modernists, who interpret nationalism as being associated with industrial economy and centralized authority, and primordialists, who argue nations are ancient and natural phenomena, make valid points, I have opted to adhere to Michael Mann’s explanation that the structure of nationsRead MoreAnalysis Of `` On Political Labels `` By Christopher Borick And Four Words That Will Decide The Election Essay1405 Words   |  6 Pagesalmost u topian or unrealistic. Since both essays were written before the 2012 election, they have some outdated views because of our current changing political climate. The current political climate has made the Democratic Party is leaning more European Socialist, while the Republican Party is being dominated by any reactionary movement that is prides itself on nationalism and anti-immigration rhetoric. â€Å"On Political Labels† explains the evolution of the words: liberal and conservative. He goes intoRead MoreThe Inevitability of International Accounting Harmonization2313 Words   |  10 Pagesaccounting harmonization, such as nationalism, objective diversity and high cost, the argument for supporting harmonization illustrate that harmonization is beneficial for current economic environment. Consequently, international accounting harmonization is inevitable and necessary. This research will first define the international accounting harmonization. Secondly, it will illustrate the reasons for harmonization. It will also bring about the obstacles facing the trend of harmonization. Finally, it

Wednesday, May 6, 2020

Thomas Sowell s Economic History - 951 Words

Thomas Sowell, in his chapter on economic history, mentions several notable figures that lead the development of economics. Among these figures are a group called the Mercantilists–more prominently Sir James Steuart, as well as Adam Smith, David Ricardo, Jean-Baptiste Say, and John Maynard Keynes. While Sowell mentions several other economists, the above are amongst the most notable. The mercantilists were a group most notorious during the sixteenth and eighteenth centuries, who wrote several diverse works (Sowell, 2015). One of the more famous works was a treatise written by Sir James Steuart (Sowell, 2015). Sowell (2015) summarizes the mercantilists viewpoint when saying, The purpose of the mercantilists were not the same as those of modern economists. Mercantilists were concerned with increasing the power of their own respective nations relative to that of other nations. Their goal was not the allocation of scarce resources in a way that would maximize the standard of living of the people at large. (p. 599) Sowell then continues to make it clear that the mercantilists main goal was to achieve power for themselves, especially in times of war, so that they may win a war should it come about. The mercantilist group contributed to modern economics in several ways, though these ways are not always positive. Sowell (2015), for example, mentions that several of the mercantilist’s theories that later proved to be flawed are still considered to be true by many in â€Å"popularShow MoreRelatedDoes The Gender Pay Gap Actually Exist?1221 Words   |  5 Pagesdiscrimination in comparison to their male counterparts. This unit exposes many underlining factors that ultimately determine whether the gender pay gap truly exists in the contemporary Western hemisphere. The scholarly field that correlates to this unit is economics and gender studies. ï  ¶ Song of the day: Benny - Little Game (Official Video) ï  ¶ Video Link: https://www.youtube.com/watch?v=WNr3x1kVVEc ï  ¶ This song does a compelling job at illustrating the gender roles that have been programmed into society sinceRead MoreAffirmative Action Policies Of The United States1908 Words   |  8 PagesFortunately, the nation has become more accepting of diversity in all phases of political and social life as the population grows increasingly more diverse. Affirmative action has been the United States’ most ambitious attempt to redress its long history of racial and sexual discrimination to provide diversity in the nation’s workplaces. Affirmative action calls for minorities and women to be given special consideration in employment, education, and contracting decisions. Focusing in particularRead MoreThe Issue Of Taxation Of The United States Essay1659 Words   |  7 Pagesnegative effects not only for the wealthy but the United States economy as a whole. Some may believe that all of the government funded programs are still relative to modern post-Great Depression society. This is a valid belief if there were a dire economic downturn, but there is no such event currently occurring. However, there are countless programs have become outdated. During The Great Depression, President Franklin D. Roosevelt passed several pieces of legislation called the New Deal. The UnitedRead More Discrimination and Civil Rights in America Essay701 Words   |  3 Pagesprivileges of citizenship and to participate fully in life regardless of race, sex, religion, or other characters unrelated to the value of the individual. According to Webster’s Dictionary, the definition of civil rights is â€Å"the right s to personal liberty and to legal, economic, and social equality establish by amendments to the U.S. Constitution and by certain Congressional acts.† (Merriam-Webster) Civil rights have to with whether individual members of differing gro ups- racial, sexual, and the like-Read MoreThe Change Of The East India Company Monopoly1478 Words   |  6 PagesEngland, Say was confronted on the things he saw, the things he admired and those that he deplored. Still in England, Say was able to make crucial friendship networks with well-known economist such as, David Ricardo, Jeremy Bethem, James Mill and Thomas Malthus. At the time, he visited Glasgow; he got a chance to sit on the professorial chair of Adam Smith, and this marked an emotional period in his life. Without a doubt, his perspective of England could not go without observation and criticism ofRead MoreWeb Du Bois vs. Booker T. Washington: Who Was Right?1711 Words   |  7 PagesWEB Du Bois vs. Booker T. Washington: Who was right? by San Two great leaders of the black community in the late 19th and 20th century were W.E.B. Du Bois and Booker T. Washington. However, they sharply disagreed on strategies for black social and economic progress. Their opposing philosophies can be found in much of todays discussions over how to end class and racial injustice, what is the role of black leadership, and what do the haves owe the have-nots in the black community. W.E.B. DuBoisRead More Affirmative Action Essay4528 Words   |  19 Pagesaltering the opportunity and outcome structures of American society† (260). With access to better schooling and better job markets, the historically disadvantaged groups can hope to obtain advantageous places in the economic world. HISTORY The United States has a long history of discrimination against people of color, not only against blacks, but also against other minorities like Native Americans, Asians, Latinos, and women. As a result, most legislation promoting equality and AffirmativeRead MoreIrish in America Essay1344 Words   |  6 Pagesthe country as we know it today, but none so influential as the immigration of millions to â€Å"the land of opportunity†. The millions of people who came to the United States in hopes of finding a better life greatly affected the course of American history, bring the the country new cultures, customs and beliefs . Irish-Catholic immigrants, â€Å". . . the first great ethnic ‘minority’ in American cities,†(1) had a substantial influence on the industrialization, labor movement and politics of the nineteenthRead MorePositive Effects of the British Colonization of India Essay1365 Words   |  6 PagesBritish schools facilitated this. The westernization of India was beneficial to India. The most influential thing was the introduction of Enlightenment ideas and a western-style democracies; which has proven to be one of the most successful models in history. This made them one of the most effective colonies and post colonial countries. One of the best examples of western political thought surfacing in India was the formation of the Indian National Congress. The Indian National Congress was made up ofRead MoreThe Extermination Of The Jews1721 Words   |  7 Pagesâ€Å"You cannot take any people, of any color, and exempt them from the requirements of civilization without ruinous consequences to them and to society at large† (Thomas Sowell). In October of 1939, the first ghetto was established in Piotrkà ³w Trybunalski, Poland. This government enforced system developed strategies to segregate minorities from the rest of civilization, with the ambition of achieving a utopian society. The Nazi ghettos began to focus on the extermination of the Jews rather than the

Tuesday, May 5, 2020

Technology and Education Essay Example For Students

Technology and Education Essay Technology: A Tool For Education More and more each day technology infiltrates deeper into our daily lives and routines. In fact, it has become such an integral part of society, that mass hysteria and panic would undoubtedly ensue should it suddenly be taken away. To allow technology to take control would surely lead to a disintegration of society. Today, most classrooms are connected to the Internet or at the very least contain computers to help educate the nations children. Technology, although useful, is only a tool and must be used wisely in regards to the education of todays youths. Technology holds the promise of delivering vast amounts of information in a very short time. The Internet alone contains a plethora of information for anyone who has the desire and ability to use it. With just a click of a button a person can surf the web finding information ranging from aardvark to zygote. The speed in which information flashes across the screen can be dizzying. Although general information is readily accessible, obtaining specific data can be Just the other day, I was on-line searching for information regarding to peritonitis. As is typical, I logged onto a search site and typed in the subject I wanted. The search found and displayed about a dozen sites related to peritonitis. However, it also displayed more than three or four dozen sites on topics ranging from colon cancer to feline leukemia. I cant figure out just what relation feline leukemia has with peritonitis. As far as I can tell, theyre like apples to oranges. Too often these searches seem to take the user to sites that only contain links to other sites, with links to yet other sites, and so on. It took me nearly an hour to find specific information providing detailed signs and symptoms of peritonitis. I never could find anything regarding actual treatment procedures for the disease. Maybe I should have taken a five minute drive to the library and looked in an antiquated encyclopedia it would have been faster and easier. Dont get me wrong, Im not saying that technology is a bad thing, but there are negatives to every positive. Technology does offer an array of options, including those for educational purposes. Many college students are now able to take courses via television, cable, and the Internet only attending classes on campus for taking exams. Although this form of education provides more scheduling flexibility, it deprives the student of being able to contact their professor readily. While in an on-campus class, if a student has a question on the material being studied, they can simply ask their instructor for clarification and receive an immediate response. Contrarily, by taking a television or Internet course, the student would have to e-mail the professor and wait up to several days to receive a reply. School is not just a forum to learn facts and theories. One of the principal functions of school is to teach children how to behave in groups (Postman). In other words, by attending school children learn how to interact with others in a positive and constructive way. By allowing technology to take over the education of our children we deny them the feeling of being included as a member of society. For without social interaction, society itself no longer exists. At one time, many years ago, dialing 0 on the telephone connected them to a living, breathing person on the other end. Several years later technology took over and one had to navigate through a myriad of computerized menus for information, bringing forth complaint after complaint from customers. Currently, various phone companies advertise how one can now dial 0 and get a living, Although technology can provide a nearly endless supply of information, it cannot provide the tools necessary for understanding. A computer can simply display facts, insight can only be learned through interaction with others. If a child cannot comprehend a concept, a computer will not be able to re-explain things in a fashion the child understands; it can only repeat the data. Nutrition and You Essay Instead of being subjected to such images, students must be able to realize that they should take the chance and look at the things outside and not just the through the technological world (Schwarz 79). Computers are also high-maintenance supplies for schools. Unlike books, which represent generally fixed costs, technology requires a significant, continuous monetary input. The useful lifetimes of computers and their software are sometimes measurable in months, not years. Costs for potentially short-lived computer hardware and software quickly become enormous. Also, these costs .

Saturday, April 11, 2020

Combining visual and sound to enhance Brand Experience

Introduction Nowadays, there are too many similar products in the same market. Hence, competition is high in the contemporary market. Besides, for some products, it is hard for customers to determine the right products to use since a majority of the customers do not have any outstanding popular brand. For any business or company to outdo others in the modern market, it has to make sure that it positions its brand in a way that it attracts customers and stands out from other brands (Aaker Keller, 2005).Advertising We will write a custom essay sample on Combining visual and sound to enhance Brand Experience specifically for you for only $16.05 $11/page Learn More The brand should be in a position to draw customers’ attention. Brand presents the product image and sometimes it tells a story about the product. Businesses use numerous strategies to enhance brand experience including visual advertisement, audio advertisement, and a combination of both t he visual and audio advertisement (Aaker Keller, 2005). All these strategies contribute to the enhancement of brand experience in different ways. Advertisement departments have understood the role of visual advertisement in enhancing brand experience. The departments have realised that people are able to interpret and retain visual messages at a higher rate relative to other forms of messages. Therefore, consumers are likely to understand and remember a brand if it is advertised through visual method (Grossman, 2003). Besides, understanding and remembering the brand’s image, visual advertisement, if well designed triggers the emotions of the target consumers making them attached to the brand. Not all aspects of a brand can be advertised visually. Hence, organisations also use audio communication to capture those aspects that visual advertisement does not capture. Audio advertisement is one of the channels that spur people’s mood. Use of music in brand advertisement he lps in energising the customers’ spirit, therefore, luring them to try the brand. Besides, the music makes the target audience develop a positive perception towards the company. Combining audio and visual aspects of communication in a brand advertisement gives an organisation an upper hand. It not only makes consumers understand the brand but it also makes them retain the experience of the brand for a long time. Even though visual communication might help the target audience to understand the intended message, the communication might fail to inspire or trigger emotional thoughts, which are crucial in making sure that the audience responds to the message (Aaker Keller, 2005). Hence, inclusion of sound in a visual communication helps to inspire the target audience and encourage them to associate with the brand. There is a strong synergy between visual and sound communication in brand management. The sound cues included in an audio communication serves to convey additional info rmation, which the visual communication does not offer (Juslin, 2001). Consequently, it makes the target audience understand the brand better.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The combination of visual and audio aspects in a brand enhancement strategy facilitates in arousing positive attitude towards the brand and draws the attention of the target consumers. Hence, the two modes of advertisement compliment each other to enhance brand experience. Without the two, an organisation would not be able to capture all aspects of communication that are critical in brand enhancement. This paper will look at how both visual and sound might facilitate to enhance brand experience. Visual importance Physiological and emotional changes What we see have significant influence on our emotions, our reactions, and they define whom we are. We continually familiarise with our surroundings through experimentation and experience. According to a research conducted by Albert Mehrabian, a psychologist, the majority of the advertisements are nonverbal. The reason behind this assertion is that people process visual advertisements at a higher rate relative to textual advertisements. Additional studies have proved than the â€Å"human brain decodes pictorial presentations concurrently, while language or text is interpreted in a sequential and linear manner and it requires time† (Grossman, 2003, p.193). Human beings are genetically conditioned to react in a different way to images relative to texts. For instance, people have an inherent tendency to prefer big images that depict open landscapes since they trigger a sense of contentment and well-being. During the process of child development, the child begins by seeing things before it can learn to speak. Unless the brand’s â€Å"ideas, words, and concepts are attached to an image, they are likely to go through one ear of the customer and exit through the other† (Grossman, 2003, p.193). According to psychologists, human being processes words using a short-term memory. Hence, only few words are retained making it hard for customers to retain texts. The same visual constituents that we are permanently attracted to and we swiftly absorb not only pass across data more effectively and efficiently but also have significant impacts on our emotions. For example, â€Å"a research has proved that when people are exposed to red colour for a long duration, their breathing and pulse rates go up† (Grossman, 2003, p.194). Today, many people go by the saying â€Å"seeing is believing†. Even though some of the images we se might be altered, the fact remains that images are more persuasive. The same applies in the business world. Brand images facilitate in persuading consumers to associate with the brand. According to Grossman (2003, p.191), â€Å"Visual communication is more ubiquitous than ever before†. Images do what words alone cannot do.Advertising We will write a custom essay sample on Combining visual and sound to enhance Brand Experience specifically for you for only $16.05 $11/page Learn More They affect the audience both emotionally and cognitively. Images increase and accelerate the rate of communication. Visual clues included in brand advertisement help the target consumers decipher the text (Keller, 2003). Moreover, they draw the consumers’ attention increasing their chances of retaining the conveyed message. Visual presentations â€Å"affect or enhance attitudes and emotions and graphics normally trigger our imagination and stimulate other areas of our brains, which heighten our creativity† (Keller, 2003, p. 596). When a person becomes creative, one is capable of understanding the presented information and retaining it. In most cases, people make decisions based on their emotions (Keller, 2003). Emotions play a significant role in learning, perceptions, and in the decision-making process. Besides, they significantly affect the system of cogent thinking. According to behaviour psychologists, emotions and intuitive judgment significantly influence our decisions (Keller, 2003). Hence, the images organisations show to their audience influence their decisions. The images affect the emotions of the target audience, which in return influence their decision-making. Graphics facilitate to establish brand identity. Images bring out the picture of advertisers. In addition, they show what the advertisers believe in and stand for, and how it might be of help to the audience (Keller, 2003). Since graphics have the ability to influence the audience, they act as strong selling entities. How an institution uses its visuals determines how the audience views the institution as well as its staff. Research has proved that graphics have a significant effect on the audience’s understanding of the issue a t hand and, by extension the presenter. The audience’s perception of the presented idea, attitude towards the idea and the presenter, and their emotional state greatly influences the decisions made by the audience (Keller, 2003). Definitely, visual presentation has a great impact on the decisions made by the target audience. Organisations that make good use of visual images in advertising their brands are able to overcome competition. Case study Organisations understand the role played by visual advertisements in enhancing brand image and brand experience. This element underlines the reasons â€Å"why organisations spend billions of dollars yearly to come up with the most appropriate images to help sell their ideas, services, or products† (Keller, 2003, p.599).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Every year, organisations spend heavily in visual advertisements with an aim to enhance brand identity and increase their customer base. A case where visual communication has significantly facilitated in enhancing brand experience is in Coca Cola’s advertisement in India. For a long time, the Coca-Cola Company was out of the Indian market (Kadri, 2006). When the company resumed into this market, it had to come up with measures to overcome competition and attract more customers, which prompted the company to embark on visual communication since it was easy for the locals to decipher. The company came up with a Thanda print advertisement depicting a truck driver cooling the truck’s radiator with water using a coke bottle (Kadri, 2006). The advertisement was portrayed in a way that it acknowledged the local people, therefore, making the consumers perceive that the company recognises them and wishes to relate with them. This advertisement went a long way in helping the Coc a-Cola Company regain its glory in the Indian market. Source: Kadri, 2006. Brand experience benefit Visual advertisement has numerous benefits to the company with respect to brand enhancement. One of the benefits a company accrues from visual advertisement is the establishment of a strong relationship with customers. Most of the current strong brands were once novel in the market. Through advertisements, the customers increasingly get to know the brand and become loyal to the brand leading to the establishment of a strong relationship (Keller, 2003). Visual advertisement helps consumers recall the brand whenever they come across it. This element facilitates in cutting down on the advertisement cost as well as overcoming competition. Once the customers become loyal to a brand, it is hard for a rival company to convince them to abandon the brand and start using a new brand. Hence, visual advertisement relives a company from the cost of having to advertise its brand all the time. Apar t from customer retention, visual advertisement leads to numerous customers knowing the brand therefore increasing the sales volume of an organisation (Keller, 2003). When customers get satisfied with any brand, they always go back for the brand. Besides, the return customers lure their friends to use the same brand, which helps the respective company to expand its customer base thus promoting sales growth. Sound Importance Physiological and emotional changes A strong brand identity is normally viewed in terms of the brand logo, name, and stylish package design. All these perceptions involve visual sense. Nonetheless, this view does not describe what actually comprises a strong brand identity. For brand identity to be strong, it has to consider all the five senses that human being uses to identify with everything that surrounds him (Lindstrom, 2011). It is hard for an organisation to incorporate the senses of touch and taste in brand identity. Nevertheless, some companies like Singa pore Airlines have managed to incorporate the sense of smell in their brand identity strategy. Currently, organisations are focusing on sound as the alternative method of enhancing brand experience. Sound can be classified into three groups, which are ambiance, voice, and music. Voice is any sound made by a human being. Ambiance refers to â€Å"any sound made by our environment, such as the sound made by machines† (Lindstrom, 2011, p. 89). Music is any sound made by combining instrumental sounds and vocals. Music plays a significant role to enhance brand experience. While visual, touch, or taste features of a product requires customers to have direct contact with the product for them to understand the brand, sound feature is a good channel for reaching customers without them having to do anything (Lindstrom, 2011). People are exposed to sounds at all time and they are not required to do something to hear the sounds. Besides, human beings are exposed to sounds long before they are born. This exposure helps them learn to interpret different sounds and decipher their meanings. Besides, sounds affect people’s mood thus making them to feel sleepy, energised, sad, or happy. The sound used in brand advertisement might lead to the target audience being energised or looking down upon the brand. Using an attractive music to advertise a brand leads to the target audience being keen to understand the brand (Lindstrom, 2011). Besides, the music makes the target audience develop a positive perception towards the company, and makes them wish to go a step further to understand the brand. Music inspires people and makes them attentive. Hence, using music to advertise a brand might help the company to draw the attention of many consumers and make the brand known to many (Juslin, 2001). Psychologists have proved that people strongly relate music to specific memories. Hence, sound has the ability to make consumers recall specific experiences, which underlines the re ason why organisations are turning to sound as one of the strategies of enhancing brand experience. Using a unique sound like music to advertise a particular brand would go a long way to make sure that customers remember the brand whenever the song is played. Using sound to enhance brand experience helps customers to distinguish the brand from others (Juslin, 2001). Sound not only helps customers remember the brand, but also helps the customers learn something about the company. Hence, organisations position their sounds in a way that makes them stand out from others. For instance, they look for the most attractive music in terms of melody and ensure that the music is of high quality. In this way, consumers perceive the company to offer quality products by the mere nature of the quality of their brand advertisement. The influence of music in brand enhancement is indisputable (Juslin, 2001). Music spurs an emotional reaction and, therefore, it quickly establishes client identificatio n with a brand. Music, as a constituent of an inclusive brand management has a high emotional effect across all the target groups and it can be used in different ways. For instance, organisations can use logo sounds, incorporate music in radio advertisements, use background music in stores, and incorporate on-hold music in their telephones (Juslin, 2001). This assertion implies that music is everywhere and is a viable method of enhancing organisational brand. Case study Many companies are now using music as one of the methods of enhancing brand awareness. Today, companies use customised play lists that add value to products or services they offer. Music can facilitate to relay a message to target customers if done correctly and at the right time (Juslin, 2001). Currently, most of the American companies have understood the role played by audio branding in brand enhancement and are now turning to music as one of their brand enhancement strategies. Since 1934, Muzak, a United States co mpany has been producing functional music to facilitate in brand enhancement (Juslin, 2001). The company comes up with background music that the consumer is expected to recognise at a subconscious level. The music creates a serene atmosphere and cheers up customers. With time, the company has transformed its background music to reflect certain lifestyles and identity based on consumer demand. Companies use this music to establish a cooperative environment with their customers. Brand experience benefit One of the benefits of sound in brand experience is that it facilitates in retention of the brand in the mind of the target audience. People have the tendency of remembering sounds like music and associating them with specific phenomena (McEnally De Chernatony, 1999). Hence, when an institution uses sound or music to communicate its brand to the target audience, the audience always remembers the brand whenever they hear the music or music with similar melody is played. This aspect imp lies that an organisation does not have to incur an extra cost in advertising its brand every now and then like other methods of brand enhancement requires. Sound may help an organisation to tap into idle brand potential. For instance, an organisation can use sound like music to create emotions and differentiate its idle brands, therefore, enhancing the brand identity and improving the performance of these brands in the market. Music arouses an emotional feeling in the target consumers (McEnally De Chernatony, 1999). Hence, an institution might use it to trigger an emotion towards a product or service that is not performing well in the market, which would make consumers identify with the product or service. In the process, the respective organisation would enhance its brand in the market by making sure that consumers identify with all its products or services. By using sounds and melodies that are instantly recognisable, an organisation would be able to round off its brand identity in a unique way. Some of these sounds might include audio logo, brand song, the jingle, and soundscape (McEnally De Chernatony, 1999). Combining visual and sound Association Combining of visual and sound communication to enhance brand experience goes a long way not only to promote understanding and awareness among the target consumers but also to make sure that the consumers retain the image of the brand (Eimer, 1999). When communicating, it is easier to do it on a face-to-face context than through email. Visual or sound communication alone has particular shortcomings that might jumble the message or lead to misunderstanding (McEnally De Chernatony, 1999). The combination of visual and sound communication helps to boost the likelihood of the audience understanding the message. Even though visual communication might help the target audience to understand the intended message, the communication might fail to inspire or trigger emotional thoughts, which are crucial in making sure th at the audience responds to the message. Hence, inclusion of sound in a visual communication helps to inspire the target audience and encourage them to associate with the brand. Companies include sound in a visual communication to create the fundamental argument. Some of the images the organisations use in the advertisement campaigns carry deeper meaning than they portray (Eimer, 1999). However, a majority of the consumers do not decipher the inner meaning of the advertisement. In such an instance, inclusion of sound facilitates in inspiring the consumers to be impulsive and to take the initiative to pursue that what they desire. There is a strong synergy between visual and sound communication in brand management. The sound cues included in an audio communication serves to convey additional information, which the visual communication does not offer. Consequently, it makes the target audience understand the brand better. According to Eimer (1999), â€Å"visual and auditory stimuli c ompete for audiences’ attention because of humans’ limitation on processing multiple sources of information†¦the tradeoff between attentional resource allocations across sensory channels implies that audio-visual information promotes a stronger brand experience† (p. 1252). A study by Mayer and Moreno (2002), found that students that employed audiovisual techniques in analysing data did well than those that used only visual or audio technique. The study proved that combining visual and sound techniques in any form of communication boosts understanding. The same case applies to brand enhancement. Combination of visual and audio communication in an advertisement facilitates in enhancing brand experience. Inclusion of both audio and visual elements in a message facilitates to elicit positive attitude in the target audience. In most cases, visual communication is not inspiring (Mayer Moreno, 2002). Hence, the target audience might not take any interest in a visu al message even if it targets them. On the other hand, most of the audio messages are crafted in a manner that they are captivating. Consequently, the combination of visual and audio aspects in a brand enhancement strategy facilitates in arousing positive attitude towards the brand and draws the attention of the target consumers. Attitude is critical in determining the consumer behaviour (Mayer Moreno, 2002). If consumers develop a negative attitude towards a particular advertisement, they are likely not to take the initiative to understand the brand the advertisement is propagating. On the other hand, if the advertisement invokes positive attitude in the audience, it is likely to take the initiative to understand the brand even more (Mayer Moreno, 2002). Therefore, the ability by audio communication to elicit positive attitude within the audience facilitate to reinforce a visual communication in an advertisement, therefore, enhancing brand experience. Case study Currently, organi sations are turning to audiovisual mode of communication to advertise their products or services. Businesses are learning the benefits of including sounds in pictorial or textual messages. Sounds trigger the emotions making the target audience take an extra step to achieve what it desires. Hence, including sounds in a pictorial brand advertisement makes the target consumers desire to know more about the brand (Mayer Moreno, 2002). In the process, an organisation manages to make its brand known to the public. One of the organisations that are currently using audiovisual communication is the Nike Company. The company teamed up with Dazed Digital Magazine to come up with an audiovisual advertisement dubbed Nike FIELD. The advertisement incorporates digital technology, music, and human action. The main objective of introducing this audiovisual communication was to help the Nike Company advertise its sportswear brand (Vong, 2012). The advertisement is interactive and allows its viewers to change the colour and direction of the images. By making the advertisement fascinating, Nike Company has managed to popularise its sportswear across the globe. Today, many people have the perception that the company produces the best quality of sportswear as evidenced by their preference by most of the sports personnel. Brand experience benefit The main brand experience benefit accrued from audiovisual communication is that the communication facilitates in enhancing brand awareness. As earlier noted, people are capable of deciphering images faster than sounds or texts. Hence, incorporating the two in an advertisement creates a basic argument (Muehling, 2000). The two helps in bringing out the deeper meaning of the advertisement that a single mode of communication could not bring out. Consequently, audiovisual communication makes the target audience understand the brand better than they could when using a single mode of communication. Emotions influence the consumer decision-makin g process (Muehling, 2000). Consequently, for consumers to like a particular brand, its advertisement should be able to arouse their emotions. Audiovisual advertisements have the capacity to trigger the emotions of the target consumers thus making them use the brand. Either the sound or the visual component of the advertisement is positioned in an attractive manner drawing the attention of the consumers. Besides bringing out the deeper meaning of the brand and triggering emotions within the consumers, audiovisual communication facilitates in retention of the conveyed message. According to study conducted by the United States Department of Labour, people retain 10 percent and 35 percent of information relayed through audio and visual channels respectively. However, after combining the two modes of communication, people retain 65 percent of the information (Muehling, 2000). The fact that audiovisual communication facilitate in information retention makes it the most appropriate method of brand advertisement. Using this mode of advertisement helps in making sure that the consumers remember the brand for a long time. Hence, the method facilitate in enhancing brand experience. Applying the benefits of sound and visual to enhance brand experience According to Keller (2003, p. 595), â€Å"Brand experience is associated with the strength of a brand node in memory, as reflected in the consumer’s ability to identify the brand under different conditions.† There is a common belief that brand experience entails two dimensions. The fist dimension is brand recognition, which is a cognitive process and it entails easy salvage. The second dimension is brand remembrance, which comes when a consumer is able to elucidate a brand-motivation that is not physically available. Combining visual and sound communication in a brand advertisement campaign facilitates to enhance brand experience in that it boosts the consumers’ ability to recognise and distinguish the brand from others (Keller, 2003). Different brands may use almost similar sounds in their advertisements. Consequently, using sound alone in brand advertisement might lead to the consumers getting confused. Nevertheless, different brands cannot use similar images in their brand advertisements. The fact that people are able to decipher and retain pictorial messages more than textual or sound messages implies that inclusion of images in brand advertisement would help consumers distinguish the brand from others whenever they come across it. Currently, consumers identify the brands of most of the popular companies through their logos. For instance, people identify the Nike Company with the â€Å"tick† sign it uses as its logo. Even if companies like Adidas happen to use audio messages resembling those of Nike Company to advertise its sportswear, consumers would be able to distinguish the two because of the difference in their logos (Wilbum, 2006). Hence, a combination of visual a nd sound elements in a communication helps to enhance brand experience since the two boosts brand recognition. Whenever the target audience hears a certain sound, they attribute it to a particular brand, and to make sure that the sound belongs to that brand, they use the brand’s image. In other words, visual and sound compliment each other to enhance brand experience. People develop image awareness at an early age. For instance, when a child is six months old, it can develop mental images of different items and remember the items whenever it comes across the images (Ji, 2002). The same happens to brand awareness. Inclusion of visual components in an audio advertisement helps the target audience develop mental images of the particular brand. As time goes by, the image is implanted in their mind. Hence, whenever the consumers come across the image, it reminds them about the brand. One of the best areas where audiovisual advertisement would be of great importance in enhancing br and experience is when advertising children products. Ji (2002) posits, â€Å"Children will instinctively favour a particular brand due to the connection or relationship they had formed as a child† (p. 369). Hence, a combination of sound and visual presentations might go a long way to enhance brand experience among the children. Introducing children to sounds or images of a particular brand at an early age would help an organisation enhance the brand experience among the children. This aspect would ensure that the children continue using the brand even at their later age. Audiovisual advertisements do not only help in enhancing brand awareness but they also help in establishing an interactive environment between the organisation and the target consumers. In the process, the interaction might be switched into an exclusive and steady event-experience for customers across all the touchpoints of the particular brand (Travis, 2000). The combination of audio and visual elements in a brand advertisement helps the company play around with the emotional responses of the target audience. This element helps to promote an intricate buying behaviour within the consumers. Music is one of the major audio components that evoke emotions within the consumers. Hence, organisations are continuously integrating music into most of their visual advertisements (Travis, 2000). According to Beeching and Flemmings (2005), music helps the advertisers establish an experience where consumers relate with brands at their own pleasure. Beeching and Flemmings (2005) posit that audiovisual communication helps in differentiating a brand from others. By targeting consumers through audiovisual advertisement, companies are able to do away with challenges of brand differentiation. Currently, visual marketing dominates the society. Demographic approach in the market is inclined towards visual advertisements. Most of the advertisers design their messages based on how they wish the target market to perceive the message visually (Travis, 2000). The advertisers fail to understand the role that sound plays in influencing consumer decisions. Including sound in a visual advertisement, helps to capture the values that consumers wish to see in a brand. Hence, inclusion of sounds like music in a visual advertisement enhances brand experience and gives the brand a competitive edge. Case study In response to the challenges encountered in the brand enhancement campaigns, there has emerged a novel technique in the field of brand advertisement. Currently, organisations are embracing sonic branding as the most recent mode of enhancing brand awareness. Sonic branding technique combines both visual and sound elements in brand advertisements. Nevertheless, the technique put more weight on sound elements than on visual (Levie Lentz, 2004). Sonic brand employ sound as the channel for communicating the importance of a brand. It focuses on brand identity and it tries to persuade consumers to purchase the particular brand. This technique tries to revolutionise the role of sound in brand advertisement by cutting down on the level of brand’s reliance on visual communication. The technique uses sound to transmit the brand’s value while using visual elements like texts to capture the consumer’s attention creatively. One of the core values behind brand identity is uniqueness. For a brand to withstand competition, it has to be unique and to stand out from others in the market. Sonic branding employs sound and visual elements to introduce the brand and to spur interest within the consumers (Levie Lentz, 2004). The technique uses music to present a brand in a way that it captures the personality of the target consumers, which facilitates to differentiate the brand from others, makes the brand unique, and easy for consumers to remember. Garnier TM is one of the companies that have used sonic branding technique to enhance brand experience. The company has a s onic logo that uses a unique sound, which makes the consumer perceive the company’s brand as unique, honest, and memorable. Conclusion Currently, there is stiff competition among numerous brands in the market. Every company is using all the available means to position its brand in a unique way. With most of the companies using advertisement to differentiate their brands and to enhance brand experience, it has turned out that combining visual and sound elements in a brand advertisement campaign would go a long way to enhance brand experience. Each of these elements plays a unique role in the enhancement of brand experience. What we see has a significant influence on our reactions, emotions and it defines us. People normally decipher images at a higher rate than sounds. Moreover, they are able to retain the images for a longer period and to recall whenever they come across the images. In addition, images affect our attitudes and emotions triggering creativity. Hence, inclusion of visual elements in a campaign aimed to enhance brand experience would facilitate in heightening chances of consumers to understand and remember the brand for a long time. On the other hand, sound plays a significant role to enhance brand experience. Sounds like music affect the mood of the target audience. The sound might energise or demoralise them. The sway of music in brand enhancement is indisputable. Music spurs an emotional reaction. Therefore, it quickly establishes client identification with a brand. Music as one of the components of brand management strategy helps to capture the emotions of the target group. Since emotions play a significant role in the decision-making process, capturing the emotions of the target audience increases the possibility of the audience to associate with the brand. Psychologists have proved that people strongly relate music with specific memories. Hence, sound has the ability to make consumers recall specific experiences. This aspect underline s the reason why organisations are turning to sound as one of the strategies of enhancing brand experience. By combining visual and sound elements in a brand advertisement campaign, a company improves the chances of enhancing brand experience. The two elements facilitate to establish a basic argument. While consumers are capable of deciphering images and retaining them in their memories for a long time, sound helps to inspire and arouse emotions of the target audience. Once the target audience is aroused emotionally, it takes the initiative to understand the particular brand, which might be by trying the brand. In the process of using a brand, the target consumer might experience and like it thus being loyal to the brand. Combining visual and audio aspects in brand awareness campaign might help to establish an interactive environment between the organisation and the target consumers. In the process, this interactive environment might be transformed into a steady and unique event-exp erience for customers making them understand and embrace the brand. The combination of audio and visual elements in a brand advertisement helps the company play around with the emotional responses of the target audience. This element influences them in their decision-making process luring them to use the brand. If sound and visual elements are blended well, they might help in bringing out the brand quality. Consumers associate advertisement with brand quality. Hence, a high quality advertisement depicts the brand as of high quality increasing the chances of the consumers using the brand. 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Managing the customer experience: a measurement-based approach. New York, NY: ASQ Quality Press. This essay on Combining visual and sound to enhance Brand Experience was written and submitted by user Cheyenne Mccarty to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.